FriendTimes Subsidiary, Qinyou Networks Honored as "National Key Enterprise for Cultural Exports"

2023-08-24 14:52:12

Recently, the list of "National Key Cultural Export Enterprises for 2023-2024", jointly recognized by the Ministry of Commerce, the Central Propaganda Department, the Ministry of Finance, the Ministry of Culture and Tourism, and the National Radio and Television Administration, has been announced. Thanks to its excellent overall competitiveness and outstanding performance in overseas markets, Suzhou Qinyou Network Technology Co., Ltd., a subsidiary of FriendTimes, has successfully been selected.


The selection of key cultural export enterprises is aimed at the thorough implementation of the spirit of the 20th National Congress of the Communist Party of China and the decisions and arrangements of the CPC Central Committee and the State Council to promote the "going global" of Chinese culture, cultivating a group of internationally competitive outward-oriented cultural enterprises, and advancing the high-quality development of foreign cultural trade. The selection process has been strict, including initial examination by provincial (autonomous regions, municipalities directly under the central government, and separately planned cities) relevant authorities, audit by third-party professional institutions, expert evaluation, and review by relevant departments. It is worth mentioning that this is the first time Qinyou Network has received this honor, which means that the company's achievements in promoting Chinese culture overseas in recent years have been fully recognized.


As a digital cultural creative enterprise, Qinyou Network has been expanding into overseas markets such as North America, Europe, Japan, and South Korea, while establishing a foundation in the domestic market. Its self-developed 3D open-world ancient-style mobile game "Fate of the Empress" has been selected as a key project for national cultural export, also a key project for international cooperation in the cultural tourism industry under the Belt and Road Initiative by the Ministry of Culture and Tourism, and has won the first prize of the Excellent Copyright Award in Suzhou. The product has utilized digitization to bring traditional culture to life, ignite its popularity, and promote its resurgence. It has helped propel the renaissance of intangible cultural heritage symbols characterized by "high value, low circulation". In the game, a Kunqu-themed fashion inspired by "the Peony Pavilion" was designed. In addition, the company has also collaborated with multiple intangible cultural heritage IPs such as Taohuawu New Year woodblock prints and Weifang kites, breaking through barriers and inheriting ancient charm that has lasted for thousands of years.





In the future, Qinyou Network will continue to strengthen its capabilities of product R&D and overseas distribution. It will take a deep dive into excellent traditional Chinese culture, grasp the laws of cultural inheritance and development, innovate cultural communication models, and enable more cultural products that embody the characteristics of Chinese culture and possess strong competitiveness to "go global", contributing more to telling Chinese stories.